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J·BJon BishopIndependent growth marketer

Acquisition and launches

Meta Ads

Plan or review Facebook and Instagram campaigns with attention to creative, audience, tracking and downstream quality.

Published skill · source reviewed

When this is useful

You need to evaluate paid social, prepare creative tests or diagnose campaigns that generate weak leads.

What to bring

Audience, offer, creative examples, landing page, budget, campaign history and Pixel or Conversions API implementation evidence.

What you can work toward

A paid-social plan or diagnosis with creative directions, audience approach, tracking checks and measurement priorities.

How to use it

Install the repository with its reference files intact. The task skills use saas-marketing-background/references/background.md for shared intake. Web research, data access and account connections depend on the tools available in your agent.

Use the installation instructions in the repository README. In Claude Code, the published commands are: /plugin marketplace add jonbishop1/saas-marketing-skills; /plugin install saas-marketing-skills@saas-growth-pros; /reload-plugins.

A starting prompt

Help me evaluate whether paid social fits our reporting product. Use these customer profiles and campaign results to suggest a bounded creative test.

How to judge the result

Judge the plan on customer quality and downstream outcomes as well as platform conversions. Check that tracking assumptions match the implementation.

From input to reviewed output

Put it to work

  1. Install the skill library and keep the shared background and reference files available.
  2. Provide the relevant product context and inputs. Use the starting prompt to define a concrete task.
  3. Judge the plan on customer quality and downstream outcomes as well as platform conversions. Check that tracking assumptions match the implementation.

Limits and tradeoffs

The skill does not connect an ad account or implement tracking by itself. Audience fit, attribution and platform settings need verification; generated creative is not tested creative.

Related tools and resources

Prefer to write? Send Jon a message.