Revenue retention · Industry report or survey; observational
ChartMogul: SaaS retention, 2023
A retention report using anonymized aggregate data from over 2,100 SaaS businesses, with NRR, GRR and customer-retention distinctions.
When this is useful
You need to understand which retention measure and company cohort can answer your question
What is measured
NRR, GRR and customer retention, with size and ARPA cohorts
NRR follows revenue from the existing customer cohort including expansion; GRR excludes expansion; customer retention counts customers
Cohort and collection window
Over 2,100 SaaS businesses in the publisher's analyzed data
Historical comparisons through 2022; 2023 report
A fair comparison
Write your own metric definition and cohort beside the report's definition. If they differ, use the report to frame a question rather than assigning your company a percentile or target.
Put it to work
- Match the metric, period and eligible population.
- Read the original method and subgroup notes; record exclusions and unknowns.
- Compare with your own cohort and choose an investigation rather than importing a universal target.
Limits and tradeoffs
Platform and report inclusion can affect representativeness. This historical report does not establish today's benchmark or a causal link between retention and growth.