Revenue retention · Industry report or survey; observational
ChartMogul: The New Normal for SaaS, 2024
The report analyzes over 2,500 SaaS businesses and presents retention comparisons segmented by ARR, ARPA and subscriber count.
When this is useful
An overall NRR comparison hides differences in contract size or subscriber base
What is measured
NRR and growth comparisons across SaaS cohorts
Existing-customer revenue is the retention denominator; subscriber and revenue-size cohorts should be compared separately
Cohort and collection window
Over 2,500 SaaS businesses; segment definitions vary by chart
Historical series through H1 2024
A fair comparison
Write your own metric definition and cohort beside the report's definition. If they differ, use the report to frame a question rather than assigning your company a percentile or target.
Put it to work
- Match the metric, period and eligible population.
- Read the original method and subgroup notes; record exclusions and unknowns.
- Compare with your own cohort and choose an investigation rather than importing a universal target.
Limits and tradeoffs
Reported relationships are observational. Higher retention alongside higher growth does not prove that a particular retention tactic caused growth.