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J·BJon BishopIndependent growth marketer

Research · executive survey series

State of Generative AI in the Enterprise 2024: coverage and access

enterprise GenAI adoption, investment, value realization, governance and barriers

What it covers

Geography and granularity

Geography: Global

Granularity: quarterly/annual; region, role and adoption-stage cuts

Source type: executive survey series

Potential use

enterprise GenAI adoption, investment, value realization, governance and barriers

Access and cost

open

No account for report page; PDF linked

Cost: Free

Update cadence: Quarterly in 2024

Interpret carefully

Limits that affect the decision

Executive self-reporting and Deloitte client/research sampling can overrepresent larger, AI-active enterprises.

Quarterly in 2024

This record summarizes source documentation; Jon Bishop did not conduct an independent audit of the underlying dataset.

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