Advertising and promotion · Quantitative cross-sectional questionnaire study analyzed with partial least squares structural equation modeling (PLS-SEM), grounded in the Information Adoption Model and Information Acceptance Model.
Electronic word-of-mouth (eWOM) on social networking sites (SNS): Roles of information credibility in shaping online purchase intention
Thi Thuy An Ngo, Chi Thanh Bui, Huynh Khanh Long Chau, Nguyen Phuc Nguyen Tran (2024). Electronic word-of-mouth (eWOM) on social networking sites (SNS): Roles of information credibility in shaping online purchase intention. Heliyon. https://doi.org/10.1016/j.heliyon.2024.e32168
Plain-English take
Information credibility significantly influenced information usefulness and information adoption. Usefulness shaped attitudes but did not directly affect purchase intention; a positive attitude did not necessarily produce information adoption. Information adoption was a critical determinant of online purchase intention.
How much weight to give this
2/5 Evidence needs cautious interpretation
The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.
Quantitative cross-sectional questionnaire study analyzed with partial least squares structural equation modeling (PLS-SEM), grounded in the Information Adoption Model and Information Acceptance Model.
337 Vietnamese individuals actively engaged in eWOM on social networking sites.
See the full paper for comparison conditions and analysis.
Publisher page checked; full-text methods not independently reviewed.
Double-blind? Blinding was not established from the checked publisher page.
Research question
What the authors investigated
What does electronic word-of-mouth (ewom) on social networking sites (sns): roles of information credibility in shaping online purchase intention show about customer decisions or business outcomes?
Design
Quantitative cross-sectional questionnaire study analyzed with partial least squares structural equation modeling (PLS-SEM), grounded in the Information Adoption Model and Information Acceptance Model.
Sample and setting
337 Vietnamese individuals actively engaged in eWOM on social networking sites.
Reported result
What the study found
Information credibility significantly influenced information usefulness and information adoption. Usefulness shaped attitudes but did not directly affect purchase intention; a positive attitude did not necessarily produce information adoption. Information adoption was a critical determinant of online purchase intention.
This is a paraphrase of the source. Check the original paper for definitions, estimates, statistical uncertainty and analysis details.
Scope and transfer
Limitations to keep in view
The accessible publisher page did not provide a detailed author-stated limitations section; avoid generalizing beyond the reported study context. Full article methods and correction history were not independently reviewed.
Possible founder application
Use this study as a bounded example of electronic word-of-mouth (ewom) on social networking sites (sns): roles of information credibility in shaping online purchase intention; assess whether its population, intervention and outcome match your own decision.
Evidence access
Publisher article page; full-text access varies and was not established in this check.
Publisher page directly retrieved; candidate metadata and reported result checked against that page. Full methods were not independently reviewed.
If only an abstract or metadata was available, the profile is limited to claims supported there. A paper's paywall does not change its evidentiary status, but it limits what we can substantiate from accessible text.