Electronic word-of-mouth (eWOM) on social networking sites (SNS): Roles of information credibility in shaping online purchase intention

For your marketing

Possible founder application

Use this study as a bounded example of electronic word-of-mouth (ewom) on social networking sites (sns): roles of information credibility in shaping online purchase intention; assess whether its population, intervention and outcome match your own decision.

Reported result

What the study found

Information credibility significantly influenced information usefulness and information adoption. Usefulness shaped attitudes but did not directly affect purchase intention; a positive attitude did not necessarily produce information adoption. Information adoption was a critical determinant of online purchase intention.

Research question

What the authors investigated

What does electronic word-of-mouth (ewom) on social networking sites (sns): roles of information credibility in shaping online purchase intention show about customer decisions or business outcomes?

Design

Quantitative cross-sectional questionnaire study analyzed with partial least squares structural equation modeling (PLS-SEM), grounded in the Information Adoption Model and Information Acceptance Model.

Sample and setting

337 Vietnamese individuals actively engaged in eWOM on social networking sites.

Scope and transfer

Limitations to keep in view

The accessible publisher page did not provide a detailed author-stated limitations section; avoid generalizing beyond the reported study context. Full article methods and correction history were not independently reviewed.

Research sources

Publisher page directly retrieved; candidate metadata and reported result checked against that page. Full methods were not independently reviewed.