Buyer behavior · Web survey; adopter/non-adopter comparison and logistic regression.
A survey study on major technical barriers affecting the decision to adopt cloud services
” Journal of Systems and Software · 2015
Summary
Security, data privacy, and portability were adoption inhibitors; security concern increased non-adoption likelihood up to 26-fold, while availability, integration, and migration complexity were not likely to hold back adoption.
For your marketing
Possible founder application
Make security/privacy/portability concrete in enterprise sales and architecture; avoid over-investing in availability/integration messaging as the primary adoption blocker.
Reported result
What the study found
Security, data privacy, and portability were adoption inhibitors; security concern increased non-adoption likelihood up to 26-fold, while availability, integration, and migration complexity were not likely to hold back adoption.
Research question
What the authors investigated
Which technical and security-related barriers affect organizational cloud-adoption decisions?
Design
Web survey; adopter/non-adopter comparison and logistic regression.
Sample and setting
352 individuals working for enterprises, including decision-makers and other organizational levels.
Scope and transfer
Limitations to keep in view
The fetched abstract does not state study limitations.
Research sources
Synthesis based on the fetched authoritative landing page/abstract; founder-use statements are explicitly marked as practical implications derived from the reported findings. Firecrawl research job 01a14366-d263-71d0-bc44-b95482987b7b returned this citation and metadata.