Cloud computing · Cross-sectional empirical survey testing a Two-Factor Theory model.
An Empirical Study on Factors Affecting Switching Intention to Cloud Enterprise Resource Planning: A Comparison Between Public and Private Clouds
Peer-reviewed research · 2019
Summary
System quality and perceived ease of use increase switching benefits, which increase switching intention; security risk, satisfaction and breadth of use increase switching costs; public/private cloud moderates several relationships.
For your marketing
Possible founder application
Prioritize migration ROI, usability and system quality while reducing security concerns and protecting deeply used workflows; segment public/private-cloud messaging.
Reported result
What the study found
System quality and perceived ease of use increase switching benefits, which increase switching intention; security risk, satisfaction and breadth of use increase switching costs; public/private cloud moderates several relationships.
Research question
What the authors investigated
What factors affect organizations’ intention to switch to public versus private cloud ERP?
Design
Cross-sectional empirical survey testing a Two-Factor Theory model.
Sample and setting
253 public-cloud and 227 private-cloud observations; organizational ERP/cloud context.
Scope and transfer
Limitations to keep in view
Cross-sectional survey and self-reported intentions limit causal and behavioral inference; the abstract does not report sampling frame.
Research sources
ACM publisher abstract explicitly supplies design, sample counts and findings; ACM record supplies authors, DOI and publication context. Firecrawl research job 01a14366-d263-71d0-bc44-b95482987b7b returned this citation and metadata.