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J·BJon BishopIndependent growth marketer

Product adoption · Empirical SME technology-adoption study

Adoption of e-commerce applications in SMEs

Industrial Management & Data Systems · 2011

Morteza Ghobakhloo, Daniel Arias-Aranda, Jose Benitez-Amado

Summary

Examines determinants and consequences of SME adoption of e-commerce applications, providing an organizational-adoption model relevant to digital product uptake.

For your marketing

Possible founder application

Segment SME prospects by readiness and organizational constraints; sell adoption outcomes and implementation support, not only feature capability.

Reported result

What the study found

Examines determinants and consequences of SME adoption of e-commerce applications, providing an organizational-adoption model relevant to digital product uptake.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Empirical SME technology-adoption study

Sample and setting

Small and medium-sized enterprises; publisher page confirms peer review but does not expose full sample details in the fetched view

Scope and transfer

Limitations to keep in view

Publisher abstract page did not expose complete methods/sample or effect estimates; SME context may not generalize to large enterprises.

Research sources

abstract_only

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