Product adoption · Empirical SME technology-adoption study
Adoption of e-commerce applications in SMEs
Industrial Management & Data Systems · 2011
Summary
Examines determinants and consequences of SME adoption of e-commerce applications, providing an organizational-adoption model relevant to digital product uptake.
For your marketing
Possible founder application
Segment SME prospects by readiness and organizational constraints; sell adoption outcomes and implementation support, not only feature capability.
Reported result
What the study found
Examines determinants and consequences of SME adoption of e-commerce applications, providing an organizational-adoption model relevant to digital product uptake.
Research question
What the authors investigated
How does the study’s stated design explain its reported outcome in this setting?
Design
Empirical SME technology-adoption study
Sample and setting
Small and medium-sized enterprises; publisher page confirms peer review but does not expose full sample details in the fetched view
Scope and transfer
Limitations to keep in view
Publisher abstract page did not expose complete methods/sample or effect estimates; SME context may not generalize to large enterprises.
Research sources
abstract_only