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J·BJon BishopIndependent growth marketer

Product adoption · Empirical TOE-model study

SMEs' adoption of enterprise applications: A technology-organisation-environment model

Journal of Small Business and Enterprise Development · 2013

Boumediene Ramdani, Delroy Chevers, Densil A. Williams

Summary

Tests a technology-organisation-environment explanation of SME enterprise-application adoption.

For your marketing

Possible founder application

Build qualification around technology fit, organizational capacity, and environmental pressure; provide migration and change-management assets for resource-constrained buyers.

Reported result

What the study found

Tests a technology-organisation-environment explanation of SME enterprise-application adoption.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Empirical TOE-model study

Sample and setting

SMEs adopting enterprise applications; publisher page confirms peer review but does not expose complete sample details in fetched view

Scope and transfer

Limitations to keep in view

The fetched publisher page does not expose full design, sample size, or effect estimates; sector and national context should be checked before transfer.

Research sources

abstract_only

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