Cloud computing · Cross-sectional survey analyzed with structural equation modeling; integrated TAM-TOE model.
Adoption and Actual Usage of SaaS-Based Cloud Applications Among the Swedish SMEs—A TAM-TOE Integrated Perspective
Human Behavior and Emerging Technologies. · 2025
Summary
Perceived ease of use had a counterintuitive relationship with intention; TAM's central construct was insignificant, trust significantly affected intention, and risk was insignificant.
For your marketing
Possible founder application
Treat trust and organizational/technical context as conversion levers; do not assume ease-of-use alone drives adoption.
Reported result
What the study found
Perceived ease of use had a counterintuitive relationship with intention; TAM's central construct was insignificant, trust significantly affected intention, and risk was insignificant.
Research question
What the authors investigated
Which TAM and TOE antecedents explain intention and actual use of SaaS cloud applications by SMEs?
Design
Cross-sectional survey analyzed with structural equation modeling; integrated TAM-TOE model.
Sample and setting
204 technology-intensive SMEs in Sweden.
Scope and transfer
Limitations to keep in view
The fetched abstract does not state limitations.
Research sources
Publisher abstract explicitly reports the integrated TAM-TOE design, n=204 Swedish SMEs, and findings. Firecrawl research job 01a14366-d263-71d0-bc44-b95482987b7b returned this citation and metadata.