Platforms · Empirical survey analyzed with fuzzy-set qualitative comparative analysis (fsQCA), using SNT, DOI and TOE lenses.
B2B digital platform adoption by SMEs and large firms: Pathways and pitfalls
Industrial Marketing Management · 2023
Summary
Finds 15 adoption configurations; SMEs are motivated by need for flexible/fluid partner networks, while large firms are propelled by strategic benefits and low complexity/adoption costs.
For your marketing
Possible founder application
Segment platform onboarding: show network flexibility to SMEs and reduce integration complexity while quantifying strategic benefits for large accounts.
Reported result
What the study found
Finds 15 adoption configurations; SMEs are motivated by need for flexible/fluid partner networks, while large firms are propelled by strategic benefits and low complexity/adoption costs.
Research question
What the authors investigated
Which configurations influence adoption of two-sided platforms in SMEs versus large manufacturing firms?
Design
Empirical survey analyzed with fuzzy-set qualitative comparative analysis (fsQCA), using SNT, DOI and TOE lenses.
Sample and setting
318 supply-chain-manager responses from SMEs and large manufacturing firms; B2B manufacturing/sourcing setting.
Scope and transfer
Limitations to keep in view
Configurational survey evidence identifies pathways rather than a single average causal effect; the publisher page’s conclusion notes limitations but the accessible abstract does not enumerate them.
Research sources
ScienceDirect full article/abstract fetched here supplies sample, method and highlights/findings; DOI and bibliographic data are on the same publisher page. Firecrawl research job 01a14366-d263-71d0-bc44-b95482987b7b returned this citation and metadata.