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J·BJon BishopIndependent growth marketer

Platforms · Institutional/empirical platform analysis

Beyond markets, hierarchies, and hybrids: an institutional perspective on IT-enabled two-sided markets

Electronic Markets · 2019

Reimers, Kai, Guo, Xunhua, Li, Mingzhi

Summary

Institutional arrangements explain governance choices beyond the market–hierarchy distinction.

For your marketing

Possible founder application

Align contracts, norms, and technical controls when designing platform participation.

Reported result

What the study found

Institutional arrangements explain governance choices beyond the market–hierarchy distinction.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Institutional/empirical platform analysis

Sample and setting

IT-enabled two-sided markets

Scope and transfer

Limitations to keep in view

Institutional analysis may be context-dependent.

Research sources

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