Platforms · Exploratory multi-case study
The dynamics of entry for digital platforms in two-sided markets: a multi-case study
Electronic Markets · 2020
Summary
Platform entrants used varied strategic, relational and temporal approaches to address the chicken-and-egg problem.
For your marketing
Possible founder application
Choose sequencing, relationship-building and launch tactics explicitly when seeding both sides.
Reported result
What the study found
Platform entrants used varied strategic, relational and temporal approaches to address the chicken-and-egg problem.
Research question
What the authors investigated
How does the study’s stated design explain its reported outcome in this setting?
Design
Exploratory multi-case study
Sample and setting
Ten startup technology firms operating two-sided digital platforms.
Scope and transfer
Limitations to keep in view
Ten-case exploratory design supports propositions rather than broad causal generalization.
Research sources
abstract_only