Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer

For your marketing

Possible founder application

Use as a behavioral mechanism or experiment-design reference, not a direct forecast for a SaaS funnel.

Reported result

What the study found

The study tests how influencer characteristics build credibility and how credibility relates to follower attitudes and behavioral responses toward the influencer.

Research question

What the authors investigated

Which influencer characteristics build credibility, and does credibility translate into favorable attitudes and behavioral responses?

Design

Quantitative survey/structural model of Instagram followers assessing influencer traits and responses.

Sample and setting

Instagram users/followers in an influencer-marketing setting.

Scope and transfer

Limitations to keep in view

Survey and Instagram-specific context limit causal inference and transfer to other platforms; the article itself frames these as future-research constraints.

Research sources

Publisher full-text page identifies Instagram focus, the follower–influencer relationship, and a dedicated limitations/future-research section. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses the publisher abstract/metadata and does not claim independent review of unavailable full text.

Additional research source ↗