Instagram influencer marketing: perceived social media marketing activities and online impulse buying

For your marketing

Possible founder application

Use to shape a locally controlled channel or message test; account for audience, timing and attribution limits before reallocating budget.

Reported result

What the study found

The study estimates relationships between perceived social-media marketing activities and online impulse buying.

Research question

What the authors investigated

Do perceived Instagram marketing activities by influencers predict online impulse buying?

Design

Empirical questionnaire/PLS-SEM study of perceived influencer marketing activities and impulse buying.

Sample and setting

Instagram users in a consumer social-commerce context.

Scope and transfer

Limitations to keep in view

Cross-sectional self-report data and a platform-specific sample constrain causal and cross-platform claims.

Research sources

Publisher record supplies the exact empirical article, Instagram context, and DOI; its reported method is survey-based model testing. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses the publisher abstract/metadata and does not claim independent review of unavailable full text.