Paid media and measurement · Empirical questionnaire/PLS-SEM study of perceived influencer marketing activities and impulse buying.
Instagram influencer marketing: perceived social media marketing activities and online impulse buying
K.Y. Koay, C.W. Teoh, P.C. Soh (2021). Instagram influencer marketing: perceived social media marketing activities and online impulse buying. First Monday. https://doi.org/10.5210/fm.v26i9.11598.
Plain-English take
The study estimates relationships between perceived social-media marketing activities and online impulse buying. For your marketing: Use to shape a locally controlled channel or message test; account for audience, timing and attribution limits before reallocating budget.
How much weight to give this
2.5/5 Evidence needs cautious interpretation
The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.
Empirical questionnaire/PLS-SEM study of perceived influencer marketing activities and impulse buying.
Instagram users in a consumer social-commerce context.
Judged from the publisher-described design and comparison; inspect the paper for complete analysis.
Publisher page and abstract were retrieved directly; full text was not assumed open.
Double-blind? Blinding was not established from the retrieved publisher record.
Research question
What the authors investigated
Do perceived Instagram marketing activities by influencers predict online impulse buying?
Design
Empirical questionnaire/PLS-SEM study of perceived influencer marketing activities and impulse buying.
Sample and setting
Instagram users in a consumer social-commerce context.
Reported result
What the study found
The study estimates relationships between perceived social-media marketing activities and online impulse buying.
This is a paraphrase of the source. Check the original paper for definitions, estimates, statistical uncertainty and analysis details.
Scope and transfer
Limitations to keep in view
Cross-sectional self-report data and a platform-specific sample constrain causal and cross-platform claims.
Possible founder application
Use to shape a locally controlled channel or message test; account for audience, timing and attribution limits before reallocating budget.
Evidence access
Publisher record and abstract retrieved; consult the linked paper for full methods and tables.
Publisher record supplies the exact empirical article, Instagram context, and DOI; its reported method is survey-based model testing. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses the publisher abstract/metadata and does not claim independent review of unavailable full text.
If only an abstract or metadata was available, the profile is limited to claims supported there. A paper's paywall does not change its evidentiary status, but it limits what we can substantiate from accessible text.