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J·BJon BishopIndependent growth marketer

Platforms · Longitudinal observational analysis of partnering activity and performance indicators.

Cocreation of Value in a Platform Ecosystem: The Case of Enterprise Software

MIS Quarterly · 2012

Marco Ceccagnoli, Chris Forman, Peng Huang, D. J. Wu

Summary

Joining a major platform ecosystem was associated with increased sales and a greater likelihood of IPO; effects were greater with stronger IP rights or downstream capabilities.

For your marketing

Possible founder application

Design APIs, interoperability, partner programs, and defensible IP together; ecosystem participation can create value, but complementors need appropriation and downstream capabilities.

Reported result

What the study found

Joining a major platform ecosystem was associated with increased sales and a greater likelihood of IPO; effects were greater with stronger IP rights or downstream capabilities.

Research question

What the authors investigated

Does participation in a platform-owner ecosystem improve small independent software vendors’ performance, and how do appropriability mechanisms shape the benefit?

Design

Longitudinal observational analysis of partnering activity and performance indicators.

Sample and setting

1,210 small independent software vendors in enterprise software, observed over 1996–2004.

Scope and transfer

Limitations to keep in view

The evidence is observational and historical, and is specific to small enterprise-software vendors and the studied platform ecosystem.

Research sources

Fetched MISQ publisher page establishes complete citation/DOI and abstract with design context, sample size/period, findings, and platform implications. Firecrawl research job 01a1436c-f86b-77df-af1c-9a2f87e3535e returned this citation and metadata.

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