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J·BJon BishopIndependent growth marketer

Platforms · Qualitative case study

Counter-orchestration in Platform Ecosystems: How Complementors Forced Apple to Change Platform Rules

Information Systems Research · 2024

Thomas L. Huber, Thomas Kude, Jan Lepoutre, Julien Malaurent

Summary

Complementors can use nonmarket strategies such as advocacy and litigation to force governance change.

For your marketing

Possible founder application

Treat developer coalitions and public policy as real governance stakeholders.

Reported result

What the study found

Complementors can use nonmarket strategies such as advocacy and litigation to force governance change.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Qualitative case study

Sample and setting

Apple platform and complementor challenges

Scope and transfer

Limitations to keep in view

Focused on one powerful platform and nonmarket episodes.

Research sources

abstract_only

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