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J·BJon BishopIndependent growth marketer

Platforms · Quantitative archival study

Complementors’ relative standing and performance in mobile apps

Long Range Planning · 2019

M. Mahdi Tavalaei, Carmelo Cennamo

Summary

A complementor’s relative standing in the ecosystem is associated with performance.

For your marketing

Possible founder application

Benchmark partners against ecosystem peers, not only internal KPIs.

Reported result

What the study found

A complementor’s relative standing in the ecosystem is associated with performance.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Quantitative archival study

Sample and setting

Mobile app complementors

Scope and transfer

Limitations to keep in view

Observational mobile-app setting.

Research sources

abstract_only

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