Platform heterogeneity, platform governance and complementors’ product performance: an empirical study of the mobile application industry

For your marketing

Possible founder application

Segment platform policies and measure indirect network effects rather than assuming one governance model.

Reported result

What the study found

Platform heterogeneity and governance influence complementor product performance through network externalities.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Quantitative empirical study

Sample and setting

Mobile application complementors

Scope and transfer

Limitations to keep in view

Mobile-app industry and available platform measures.

Research sources

abstract_only