Pricing · Empirical discrete-choice/market-data analysis of product-line demand and pricing.
Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis
Marketing Science · 2006
Summary
Heterogeneous preferences and substitution patterns materially affect optimal line design and prices; single-product pricing rules can be misleading.
For your marketing
Possible founder application
Use as a bounded example of consumer preferences and product-line pricing strategies: an empirical analysis; compare its context and design with your own market before applying its result.
Reported result
What the study found
Heterogeneous preferences and substitution patterns materially affect optimal line design and prices; single-product pricing rules can be misleading.
Research question
What the authors investigated
Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis?
Design
Empirical discrete-choice/market-data analysis of product-line demand and pricing.
Sample and setting
Consumers choosing among differentiated products within a product line.
Scope and transfer
Limitations to keep in view
Demand estimates rely on observed choices and specified utility assumptions, and the category/market may not represent all product lines. The accessible publisher page was used for this listing; correction history was not independently checked.
Research sources
Crossref and INFORMS DOI record identify an empirical Marketing Science paper on consumer preferences and product-line pricing. Publisher page was directly retrieved; detailed full-text methods were not independently verified.