Pricing · Empirical study testing a theoretical model across surveyed companies in the metal-mechanic sector.
Marketing pricing strategies and levels and their impact on corporate profitability
Revista de Administração · 2017
Summary
Surveyed-company profitability was positively associated with value-based pricing and high price levels, while low price levels were negatively associated with profitability.
For your marketing
Possible founder application
A warning against default discounting and cost-plus pricing, while motivating measurement of value-based pricing capability alongside margin and profitability outcomes.
Reported result
What the study found
Surveyed-company profitability was positively associated with value-based pricing and high price levels, while low price levels were negatively associated with profitability.
Research question
What the authors investigated
How do value-, competition-, and cost-based pricing strategies and high/low price levels relate to corporate profitability?
Design
Empirical study testing a theoretical model across surveyed companies in the metal-mechanic sector.
Sample and setting
150 companies in the metal-mechanic cluster in northeastern Rio Grande do Sul, Brazil.
Scope and transfer
Limitations to keep in view
Observational, sector- and region-specific survey evidence; reported associations should not be read as causal effects or assumed to generalize to SaaS economics.
Research sources
Fetched ScienceDirect publisher metadata and abstract establish DOI, sample of 150 firms, design, variables, and reported associations. Firecrawl research job 01a1436c-f86b-77df-af1c-9a2f87e3535e returned this citation and metadata.