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J·BJon BishopIndependent growth marketer

Pricing · Literature review incorporating empirical studies

Pricing Strategies of Software Vendors

Business & Information Systems Engineering · 2010

Authors not exposed in fetched abstract

Summary

Reviews software price formation, payment flow, price discrimination, bundling, dynamic pricing, and SaaS delivery.

For your marketing

Possible founder application

Use as a checklist for packaging, payment basis, discrimination, bundling, and dynamic pricing decisions.

Reported result

What the study found

Reviews software price formation, payment flow, price discrimination, bundling, dynamic pricing, and SaaS delivery.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Literature review incorporating empirical studies

Sample and setting

Software vendors and software pricing literature

Scope and transfer

Limitations to keep in view

Review/overview rather than one causal study; underlying studies heterogeneous.

Research sources

abstract_only

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