Pricing · Literature review incorporating empirical studies
Pricing Strategies of Software Vendors
Business & Information Systems Engineering · 2010
Summary
Reviews software price formation, payment flow, price discrimination, bundling, dynamic pricing, and SaaS delivery.
For your marketing
Possible founder application
Use as a checklist for packaging, payment basis, discrimination, bundling, and dynamic pricing decisions.
Reported result
What the study found
Reviews software price formation, payment flow, price discrimination, bundling, dynamic pricing, and SaaS delivery.
Research question
What the authors investigated
How does the study’s stated design explain its reported outcome in this setting?
Design
Literature review incorporating empirical studies
Sample and setting
Software vendors and software pricing literature
Scope and transfer
Limitations to keep in view
Review/overview rather than one causal study; underlying studies heterogeneous.
Research sources
abstract_only