Buyer behavior · Survey-based empirical test of a model linking perceived control to willingness to share data; the scenario described smart contracts enforcing data-sharing conditions, with risk perception and trust in buyers as mediators.
Stimulating data marketplace adoption in manufacturing: The impact of perceived control on willingness to share data
Technovation · 2025
Summary
Perceived control significantly increased willingness to share; lower risk perceptions partially mediated the effect, whereas trust in data buyers did not mediate it.
For your marketing
Possible founder application
Use this paper as evidence about stimulating data marketplace adoption in manufacturing: the impact of perceived control on willingness to share data in the stated context; compare its population, treatment and outcome with your own decision.
Reported result
What the study found
Perceived control significantly increased willingness to share; lower risk perceptions partially mediated the effect, whereas trust in data buyers did not mediate it.
Research question
What the authors investigated
What does stimulating data marketplace adoption in manufacturing: the impact of perceived control on willingness to share data show about customer behavior or marketing outcomes?
Design
Survey-based empirical test of a model linking perceived control to willingness to share data; the scenario described smart contracts enforcing data-sharing conditions, with risk perception and trust in buyers as mediators.
Sample and setting
299 managers in manufacturing businesses considering an IoT data marketplace; B2B platform supply-side data owners.
Scope and transfer
Limitations to keep in view
Conservative inference: willingness/intention in a scenario is not observed marketplace adoption, and the manufacturing-manager sample may not represent other B2B platform suppliers. Full-text methods and correction history were not independently checked.
Research sources
Candidate study metadata and reported evidence were cross-checked against a direct publisher-page retrieval; the full article was not independently reviewed.