Customer behavior and adoption · Survey-based empirical test of a model linking perceived control to willingness to share data; the scenario described smart contracts enforcing data-sharing conditions, with risk perception and trust in buyers as mediators.
Stimulating data marketplace adoption in manufacturing: The impact of perceived control on willingness to share data
Antragama Ewa Abbas, Floris Kool, Wirawan Agahari, Mark de Reuver (2025). Stimulating data marketplace adoption in manufacturing: The impact of perceived control on willingness to share data. Technovation. https://doi.org/10.1016/j.technovation.2025.103371
Plain-English take
Perceived control significantly increased willingness to share; lower risk perceptions partially mediated the effect, whereas trust in data buyers did not mediate it.
How much weight to give this
2/5 Evidence needs cautious interpretation
The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.
Survey-based empirical test of a model linking perceived control to willingness to share data; the scenario described smart contracts enforcing data-sharing conditions, with risk perception and trust in buyers as mediators.
299 managers in manufacturing businesses considering an IoT data marketplace; B2B platform supply-side data owners.
Check comparison conditions and analysis in the paper.
Publisher record checked; full-text methods were not verified.
Double-blind? Blinding details were not established from the checked publisher page.
Research question
What the authors investigated
What does stimulating data marketplace adoption in manufacturing: the impact of perceived control on willingness to share data show about customer behavior or marketing outcomes?
Design
Survey-based empirical test of a model linking perceived control to willingness to share data; the scenario described smart contracts enforcing data-sharing conditions, with risk perception and trust in buyers as mediators.
Sample and setting
299 managers in manufacturing businesses considering an IoT data marketplace; B2B platform supply-side data owners.
Reported result
What the study found
Perceived control significantly increased willingness to share; lower risk perceptions partially mediated the effect, whereas trust in data buyers did not mediate it.
This is a paraphrase of the source. Check the original paper for definitions, estimates, statistical uncertainty and analysis details.
Scope and transfer
Limitations to keep in view
Conservative inference: willingness/intention in a scenario is not observed marketplace adoption, and the manufacturing-manager sample may not represent other B2B platform suppliers. Full-text methods and correction history were not independently checked.
Possible founder application
Use this paper as evidence about stimulating data marketplace adoption in manufacturing: the impact of perceived control on willingness to share data in the stated context; compare its population, treatment and outcome with your own decision.
Evidence access
Publisher page; full-text availability varies and was not established.
Candidate study metadata and reported evidence were cross-checked against a direct publisher-page retrieval; the full article was not independently reviewed.
If only an abstract or metadata was available, the profile is limited to claims supported there. A paper's paywall does not change its evidentiary status, but it limits what we can substantiate from accessible text.