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J·BJon BishopIndependent growth marketer

Product adoption · Lab/field empirical model testing determinants of perceived ease of use.

Determinants of perceived ease of use: Integrating control, intrinsic motivation, and emotion into the technology acceptance model

Information Systems Research · 2000

Venkatesh, V.

Summary

Computer self-efficacy, perceptions of external control, computer anxiety, playfulness and objective usability help explain perceived ease of use over time.

For your marketing

Possible founder application

Invest in templates, documentation, support and confidence-building—not only feature breadth—to improve time-to-value.

Reported result

What the study found

Computer self-efficacy, perceptions of external control, computer anxiety, playfulness and objective usability help explain perceived ease of use over time.

Research question

What the authors investigated

What determines perceived ease of use over time?

Design

Lab/field empirical model testing determinants of perceived ease of use.

Sample and setting

Users interacting with information technology.

Scope and transfer

Limitations to keep in view

Primarily individual-user technology context; not a B2B buying study.

Research sources

Publisher abstract/metadata retrieved from the DOI landing page; design and finding summarized from that abstract.

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