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J·BJon BishopIndependent growth marketer

Pricing and monetization · Natural experiment exploiting a platform pricing/policy change, with difference-in-differences style comparisons.

For-Sale-by-Owner Platforms and Intermediation Pricing: Evidence from a Natural Experiment

S. Li, X. Lu, Z. Wang (2024). For-Sale-by-Owner Platforms and Intermediation Pricing: Evidence from a Natural Experiment. Marketing Science. https://doi.org/10.1287/mksc.2022.0245

Marketing Science · 2024DOI: 10.1287/mksc.2022.0245 ↗

Plain-English take

Intermediation prices affect participation and transaction outcomes; platform design changes redistribute activity between owners and intermediaries.

How much weight to give this

3/5 Empirical evidence with some design limits

The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.

Design · 1/2

Natural experiment exploiting a platform pricing/policy change, with difference-in-differences style comparisons.

Sample · 0.5/1

Online real-estate listings and transactions involving for-sale-by-owner and intermediary services.

Comparison · 0.5/1

Comparison details need confirmation in the full paper.

Can we check it? · 0/1

Only the publisher page was checked; full-text methods are not established.

Double-blind? Blinding was not established from the publisher page; this is not evidence that blinding was or was not used.

Research question

What the authors investigated

For-Sale-by-Owner Platforms and Intermediation Pricing: Evidence from a Natural Experiment?

Design

Natural experiment exploiting a platform pricing/policy change, with difference-in-differences style comparisons.

Sample and setting

Online real-estate listings and transactions involving for-sale-by-owner and intermediary services.

Reported result

What the study found

Intermediation prices affect participation and transaction outcomes; platform design changes redistribute activity between owners and intermediaries.

This is a paraphrase of the source. Check the original paper for definitions, estimates, statistical uncertainty and analysis details.

Scope and transfer

Limitations to keep in view

Identification depends on parallel-trend and no-concurrent-shock assumptions, and housing/platform institutions may limit external validity. The accessible publisher page was used for this listing; correction history was not independently checked.

Possible founder application

Use as a bounded example of for-sale-by-owner platforms and intermediation pricing: evidence from a natural experiment; compare its context and design with your own market before applying its result.

Evidence access

Publisher article page; full-text availability varies and was not established in this review.

Crossref and INFORMS DOI record identify a peer-reviewed Marketing Science natural-experiment study of platform intermediation pricing. Publisher page was directly retrieved; detailed full-text methods were not independently verified.

If only an abstract or metadata was available, the profile is limited to claims supported there. A paper's paywall does not change its evidentiary status, but it limits what we can substantiate from accessible text.

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