Buyer behavior · Consumer experiments/survey study

How Need for Closure and Deal Proneness Shape Consumers’ Freemium Versus Premium Price Choices

Journal of Business Research · 2022

Alessandro Biraglia, et al.

Summary

Individual differences in need for closure and deal proneness shape preference for freemium versus premium price choices.

For your marketing

Possible founder application

Segment pricing presentation: deal-oriented users may respond differently to free versus paid framing.

Reported result

What the study found

Individual differences in need for closure and deal proneness shape preference for freemium versus premium price choices.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Consumer experiments/survey study

Sample and setting

Consumers choosing freemium versus premium offers

Scope and transfer

Limitations to keep in view

Consumer-trait context; exact sample details unavailable in abstract.

Research sources

abstract_only

Study strength

3.5/5 Abstract-level evidence is useful for framing questions; verify full methods before transfer.

How this was assessed

The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.

Design transparency · 2/2

Based on the reported study design in the retrieved source.

Sample and setting · 1/1

The sample context is stated; a numerical count is preserved only when reported.

Outcome clarity · 1/1

The finding is summarized from publisher or article metadata.

Access for checking · 0.5/1

Only abstract or bibliographic access was confirmed.

Double-blind? The retrieved publisher record does not establish whether participants or outcome assessors were blinded.