Email marketing · Large controlled 18-week randomized field experiment; treatment received push messages and control stopped after week 3.
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
International Journal of Research in Marketing · 2021
Summary
Push treatment yielded about twice as many stamp redemptions and about 14% higher average spending; effects were especially strong among heavy customers.
For your marketing
Possible founder application
Use to frame a lifecycle hypothesis and define customer-level outcomes; check whether the study's market and retention horizon resemble yours.
Reported result
What the study found
Push treatment yielded about twice as many stamp redemptions and about 14% higher average spending; effects were especially strong among heavy customers.
Research question
What the authors investigated
What is the causal impact of mobile push messaging on loyalty engagement and spending?
Design
Large controlled 18-week randomized field experiment; treatment received push messages and control stopped after week 3.
Sample and setting
Mobile store-loyalty-program panel, Fall 2016; app users, retailer setting.
Scope and transfer
Limitations to keep in view
Findings concern customers who installed the app and one loyalty program/retailer; the publisher notes heterogeneity by prior spending.
Research sources
Publisher abstract states the 18-week controlled field experiment, control design, approximate 2x redemption and 14% spending lift. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses the publisher abstract/metadata and does not claim independent review of unavailable full text.