Buyer behavior · Empirical analysis of loyalty-program membership and purchase behavior using customer transaction data.
The Effects of Loyalty Program Membership on Customer Purchase Behavior
Journal of Consumer Marketing · 2007
Summary
Membership is associated with differences in purchase behavior, providing evidence for evaluating loyalty-program retention/value claims.
For your marketing
Possible founder application
Use to frame a lifecycle hypothesis and define customer-level outcomes; check whether the study's market and retention horizon resemble yours.
Reported result
What the study found
Membership is associated with differences in purchase behavior, providing evidence for evaluating loyalty-program retention/value claims.
Research question
What the authors investigated
Does loyalty-program membership change customer purchase behavior in a retail setting?
Design
Empirical analysis of loyalty-program membership and purchase behavior using customer transaction data.
Sample and setting
Retail loyalty-program members and nonmembers in a customer database.
Scope and transfer
Limitations to keep in view
Membership is not randomly assigned, so self-selection and database/retail-context limits remain; the publisher abstract does not establish SaaS generalizability.
Research sources
Emerald DOI/title record identifies the empirical loyalty-program membership study and customer purchase-behavior outcome. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses the publisher abstract/metadata and does not claim independent review of unavailable full text.