Buyer behavior · Full-text open-access quantitative empirical study
Innovation challenges of digital transformation: Transitioning legacy to the future
Sustainable Futures · 2025
Summary
Emerging-technology integration was positively related to organizational, process and product/service innovation across both continents; African enterprises showed stronger process-innovation adaptability despite infrastructure limits; gender differences affected product/service-innovation perceptions. For a founder, use this as a question to test in your own context, not a universal playbook.
For your marketing
Possible founder application
Treat this as evidence for the specific customer behavior and adoption question studied. Compare the setting and sample to your company before changing a growth decision; use a local experiment where the paper does not match your context.
Reported result
What the study found
Emerging-technology integration was positively related to organizational, process and product/service innovation across both continents; African enterprises showed stronger process-innovation adaptability despite infrastructure limits; gender differences affected product/service-innovation perceptions.
Research question
What the authors investigated
How does emerging-technology integration relate to organizational, process and product/service innovation as organizations transition from legacy systems?
Design
Quantitative manager survey across Asian and African contexts; structural equation modeling; tests regional and gender differences.
Sample and setting
Managers from enterprises across Asian and African contexts; accessible abstract does not report sample size.
Scope and transfer
Limitations to keep in view
The accessible abstract does not state sample size or detailed limitations; manager perceptions and cross-sectional regional comparisons limit causal inference.
Research sources
Publisher DOI record and accessible article/abstract directly support the bibliographic record and the summary fields; editorial review remains appropriate for duplicate checking against the unseen 300-study library. Correction notices were not separately verified in this collection; consult the current publisher record before applying the findings.