Skip to content
J·BJon BishopIndependent growth marketer

Customer behavior and adoption · Full-text open-access quantitative empirical study

Innovation challenges of digital transformation: Transitioning legacy to the future

Ololade A. Shonubi (2025). Sustainable Futures.

Sustainable Futures · 2025DOI: 10.1016/j.sftr.2025.100971 ↗

Plain-English take

Emerging-technology integration was positively related to organizational, process and product/service innovation across both continents; African enterprises showed stronger process-innovation adaptability despite infrastructure limits; gender differences affected product/service-innovation perceptions. For a founder, use this as a question to test in your own context, not a universal playbook.

How much weight to give this

3/5 Exploratory evidence; interpret cautiously

The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.

Design · 1/2

Synthesis or analytical design addresses the question, but conclusions depend on included literature or model assumptions.

Sample · 0.4/1

The accessible source does not report a usable sample size.

Comparison · 0.5/1

The comparison structure is limited or depends on the paper's model/context.

Can we check it? · 1/1

Firecrawl retrieved a full paper or full-text publisher page for this annotation.

Double-blind? Blinding was not established from the captured source; it may not apply to this study design.

Research question

What the authors investigated

How does emerging-technology integration relate to organizational, process and product/service innovation as organizations transition from legacy systems?

Design

Quantitative manager survey across Asian and African contexts; structural equation modeling; tests regional and gender differences.

Sample and setting

Managers from enterprises across Asian and African contexts; accessible abstract does not report sample size.

Reported result

What the study found

Emerging-technology integration was positively related to organizational, process and product/service innovation across both continents; African enterprises showed stronger process-innovation adaptability despite infrastructure limits; gender differences affected product/service-innovation perceptions.

This is a paraphrase of the source. Check the original paper for definitions, estimates, statistical uncertainty and analysis details.

Scope and transfer

Limitations to keep in view

The accessible abstract does not state sample size or detailed limitations; manager perceptions and cross-sectional regional comparisons limit causal inference.

Possible founder application

Treat this as evidence for the specific customer behavior and adoption question studied. Compare the setting and sample to your company before changing a growth decision; use a local experiment where the paper does not match your context.

Evidence access

Full text retrieved from publisher or linked open repository

Publisher DOI record and accessible article/abstract directly support the bibliographic record and the summary fields; editorial review remains appropriate for duplicate checking against the unseen 300-study library. Correction notices were not separately verified in this collection; consult the current publisher record before applying the findings.

If only an abstract or metadata was available, the profile is limited to claims supported there. A paper's paywall does not change its evidentiary status, but it limits what we can substantiate from accessible text.

Prefer to write? Send Jon a message.