Buyer behavior · Quantitative survey/model with bootstrap mediation
How digital transformation enhances corporate innovation performance: The mediating roles of big data capabilities and organizational agility
Heliyon · 2024
Summary
Digital transformation improved innovation performance through big-data capabilities and organizational agility.
For your marketing
Possible founder application
Invest in data capabilities and agile operating routines together; technology alone is unlikely to deliver innovation gains.
Reported result
What the study found
Digital transformation improved innovation performance through big-data capabilities and organizational agility.
Research question
What the authors investigated
How does the study’s stated design explain its reported outcome in this setting?
Design
Quantitative survey/model with bootstrap mediation
Sample and setting
Corporate-firm sample; size/context not stated in fetched abstract
Scope and transfer
Limitations to keep in view
Abstract does not report sample size/context; survey mediation is not causal.
Research sources
abstract_only