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J·BJon BishopIndependent growth marketer

Buyer behavior · Quantitative survey/model with bootstrap mediation

How digital transformation enhances corporate innovation performance: The mediating roles of big data capabilities and organizational agility

Heliyon · 2024

Minghao Xu, Yufei Zhang, Haoran Sun, Yuanxiu Tang, Junjun Li

Summary

Digital transformation improved innovation performance through big-data capabilities and organizational agility.

For your marketing

Possible founder application

Invest in data capabilities and agile operating routines together; technology alone is unlikely to deliver innovation gains.

Reported result

What the study found

Digital transformation improved innovation performance through big-data capabilities and organizational agility.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Quantitative survey/model with bootstrap mediation

Sample and setting

Corporate-firm sample; size/context not stated in fetched abstract

Scope and transfer

Limitations to keep in view

Abstract does not report sample size/context; survey mediation is not causal.

Research sources

abstract_only

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