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J·BJon BishopIndependent growth marketer

Developer experience · Archival empirical analysis with matching/selection/simultaneous-equation models

Mobile app portfolio management and developers’ performance: An empirical study of the apple app store

Information & Management · 2022

Authors not stated on fetched abstract page

Summary

Portfolio diversity negatively affects app quality, moderated by portfolio size; app popularity has within- and cross-category spillovers.

For your marketing

Possible founder application

Manage product portfolio breadth deliberately; account for quality trade-offs and spillovers.

Reported result

What the study found

Portfolio diversity negatively affects app quality, moderated by portfolio size; app popularity has within- and cross-category spillovers.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Archival empirical analysis with matching/selection/simultaneous-equation models

Sample and setting

Apple App Store developer portfolios.

Scope and transfer

Limitations to keep in view

Single app store and observational archival data.

Research sources

abstract_only

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