Buyer behavior · Empirical survey-based structural model of social-commerce activity and community engagement.
Social commerce in emerging markets and its impact on online community engagement
Information Systems Frontiers · 2021
Summary
The study tests how social commerce affects online community engagement, a growth-relevant behavioral outcome.
For your marketing
Possible founder application
Use it as a behavioral mechanism or experiment-design reference, not a direct forecast for a SaaS funnel.
Reported result
What the study found
The study tests how social commerce affects online community engagement, a growth-relevant behavioral outcome.
Research question
What the authors investigated
How does social commerce generate engagement in online communities in emerging markets?
Design
Empirical survey-based structural model of social-commerce activity and community engagement.
Sample and setting
Users/consumers in emerging-market social-commerce settings.
Scope and transfer
Limitations to keep in view
Emerging-market, cross-sectional self-report context limits causal and developed-market generalization.
Research sources
Accessible reference record identifies the exact title, authors, journal, year, and DOI; the article’s stated outcome is online community engagement. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses publisher metadata/abstract and does not claim independent review of unavailable full text.