Customer behavior and adoption · Empirical questionnaire study using mediation/model testing of live-commerce features, flow, social presence, and purchase intention.
An Empirical Study on the Impact of E-Commerce Live Features on Consumers’ Purchase Intention: From the Perspective of Flow Experience and Social Presence
Carolina Susilo, others (2021). An Empirical Study on the Impact of E-Commerce Live Features on Consumers’ Purchase Intention: From the Perspective of Flow Experience and Social Presence. Information. https://doi.org/10.3390/info12080324.
Plain-English take
Live features are examined as antecedents of flow experience and social presence, which are linked to purchase intention. For your marketing: Use it as a behavioral mechanism or experiment-design reference, not a direct forecast for a SaaS funnel.
How much weight to give this
2.5/5 Evidence needs cautious interpretation
The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.
Empirical questionnaire study using mediation/model testing of live-commerce features, flow, social presence, and purchase intention.
Consumers/users of e-commerce live streams; live-shopping context.
Judged from the publisher-described design and comparison; consult the paper for complete analysis.
Publisher page and abstract were retrieved directly; full text was not assumed open.
Double-blind? Blinding was not established from the retrieved publisher record.
Research question
What the authors investigated
How do e-commerce live features influence purchase intention through flow and social presence?
Design
Empirical questionnaire study using mediation/model testing of live-commerce features, flow, social presence, and purchase intention.
Sample and setting
Consumers/users of e-commerce live streams; live-shopping context.
Reported result
What the study found
Live features are examined as antecedents of flow experience and social presence, which are linked to purchase intention.
This is a paraphrase of the source. Check the original paper for definitions, estimates, statistical uncertainty and analysis details.
Scope and transfer
Limitations to keep in view
Cross-sectional self-report purchase intention is not observed purchasing; platform and cultural context constrain generalization.
Possible founder application
Use it as a behavioral mechanism or experiment-design reference, not a direct forecast for a SaaS funnel.
Evidence access
Publisher record and abstract retrieved; consult the linked paper for full methods and tables.
MDPI publisher page identifies the article as an empirical study and states the flow-experience/social-presence perspective and purchase-intention outcome. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses publisher metadata/abstract and does not claim independent review of unavailable full text.
If only an abstract or metadata was available, the profile is limited to claims supported there. A paper's paywall does not change its evidentiary status, but it limits what we can substantiate from accessible text.