Buyer behavior · Empirical questionnaire study using mediation/model testing of live-commerce features, flow, social presence, and purchase intention.
An Empirical Study on the Impact of E-Commerce Live Features on Consumers’ Purchase Intention: From the Perspective of Flow Experience and Social Presence
Information · 2021
Summary
Live features are examined as antecedents of flow experience and social presence, which are linked to purchase intention.
For your marketing
Possible founder application
Use it as a behavioral mechanism or experiment-design reference, not a direct forecast for a SaaS funnel.
Reported result
What the study found
Live features are examined as antecedents of flow experience and social presence, which are linked to purchase intention.
Research question
What the authors investigated
How do e-commerce live features influence purchase intention through flow and social presence?
Design
Empirical questionnaire study using mediation/model testing of live-commerce features, flow, social presence, and purchase intention.
Sample and setting
Consumers/users of e-commerce live streams; live-shopping context.
Scope and transfer
Limitations to keep in view
Cross-sectional self-report purchase intention is not observed purchasing; platform and cultural context constrain generalization.
Research sources
MDPI publisher page identifies the article as an empirical study and states the flow-experience/social-presence perspective and purchase-intention outcome. Direct publisher-page retrieval was recorded on 2026-10-09; this profile uses publisher metadata/abstract and does not claim independent review of unavailable full text.