Skip to content
J·BJon BishopIndependent growth marketer

Platforms · Empirical study of Apple iOS

Strategic Drivers of Core Expansion on Software Platforms

Information Systems Research · 2024

André Halckenhaeusser, Jens Forderer, Armin Heinzl, Ola Henfridsson

Summary

Core expansion can improve ecosystem value by addressing underperforming peripheral areas.

For your marketing

Possible founder application

Prioritize core features or first-party complements where they repair weak ecosystem areas.

Reported result

What the study found

Core expansion can improve ecosystem value by addressing underperforming peripheral areas.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Empirical study of Apple iOS

Sample and setting

Apple iOS apps and platform expansions

Scope and transfer

Limitations to keep in view

Single platform context limits generalization.

Research sources

abstract_only

Prefer to write? Send Jon a message.