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J·BJon BishopIndependent growth marketer

Platforms · Empirical study (abstract-only)

Platform competition: Strategic trade‐offs in platform markets

Strategic Management Journal · 2013

Carmelo Cennamo, Juan Santalo

Summary

Because the literature on platform competition emphasizes the role of network effects, it prescribes rapidly expanding a network of platform users and complementary applications to capture entire markets. We challenge the unconditional logic of a winner‐take‐all ( WTA ) approach by empirically analyzing the dominant strategies used to build and position platform systems in the U.S. video game industry. We show that when platform firms pursue two popular WTA strategies concurrently and with equal.

For your marketing

Possible founder application

Use the study’s platform, complementor, API, ecosystem, open-source, or standards implications to guide governance, partner incentives, integration priorities, and ecosystem experimentation; validate in the founder’s market.

Reported result

What the study found

Because the literature on platform competition emphasizes the role of network effects, it prescribes rapidly expanding a network of platform users and complementary applications to capture entire markets. We challenge the unconditional logic of a winner‐take‐all ( WTA ) approach by empirically analyzing the dominant strategies used to build and position platform systems in the U.S. video game industry. We show that when platform firms pursue two popular WTA strategies concurrently and with equal.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Empirical study (abstract-only)

Sample and setting

Abstract-only; sample/context details were not reported in the fetched metadata.

Scope and transfer

Limitations to keep in view

Abstract/metadata-only evidence; detailed sampling, measures, causal identification, and external-validity limits require the full paper.

Research sources

abstract_only

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