Skip to content
J·BJon BishopIndependent growth marketer

Acquisition · Quantitative empirical study

The entry-deterring effects of synergies in complementor acquisitions: Evidence from Apple’s digital platform market

Strategic Management Journal · 2024

Yongzhi Wang, Lori Qingyuan Yue, Nandini Rajagopalan, Brian Wu

Summary

Synergies in complementor acquisitions can deter entry in platform markets.

For your marketing

Possible founder application

Anticipate how acquisitions change future complementor entry and ecosystem variety.

Reported result

What the study found

Synergies in complementor acquisitions can deter entry in platform markets.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Quantitative empirical study

Sample and setting

Apple iOS app-market acquisitions

Scope and transfer

Limitations to keep in view

Apple market and acquisition setting.

Research sources

abstract_only

Prefer to write? Send Jon a message.