Platforms · Quantitative empirical study
Unpaid crowd complementors: The platform network effect mirage
Strategic Management Journal · 2015
Summary
Unpaid complement production does not automatically translate into durable network effects or platform success.
For your marketing
Possible founder application
Measure active, valuable complements and usage—not just developer counts.
Reported result
What the study found
Unpaid complement production does not automatically translate into durable network effects or platform success.
Research question
What the authors investigated
How does the study’s stated design explain its reported outcome in this setting?
Design
Quantitative empirical study
Sample and setting
Crowd-created complements on platforms
Scope and transfer
Limitations to keep in view
Crowd-complement context.
Research sources
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