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J·BJon BishopIndependent growth marketer

Platforms · Quantitative empirical study

Unpaid crowd complementors: The platform network effect mirage

Strategic Management Journal · 2015

Katherine J. Boudreau and Lars Bo Jeppesen

Summary

Unpaid complement production does not automatically translate into durable network effects or platform success.

For your marketing

Possible founder application

Measure active, valuable complements and usage—not just developer counts.

Reported result

What the study found

Unpaid complement production does not automatically translate into durable network effects or platform success.

Research question

What the authors investigated

How does the study’s stated design explain its reported outcome in this setting?

Design

Quantitative empirical study

Sample and setting

Crowd-created complements on platforms

Scope and transfer

Limitations to keep in view

Crowd-complement context.

Research sources

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