Audience research
Work out who needs your product, how they describe the problem, and where you can reach them.
Your customer definition is broad, your messaging is based on guesses, or you need a useful interview plan.
Task collection
Turn research into useful content
Find a customer question, assess search intent, choose a topic and produce a piece with real expertise.
How to use this collection
Find a customer question, assess search intent, choose a topic and produce a piece with real expertise.
Carry the same product context and supporting evidence between tasks. Choose the next skill when you need its output; these are suggested sequences rather than an automated workflow.
A practical sequence
- Start with customer questions and available source material.
- Choose a topic and format that fit the reader and distribution route.
- Produce the content, verify claims and review whether it answers the question.
Review the output against your actual product and evidence before using it. These skills do not establish marketing results on their own.
Resources for the task
Content strategy
Decide which customer questions your content should answer and where that content belongs.
You have topic ideas but no clear priorities, or your publishing plan exceeds your capacity.
SEO research
Find relevant search topics, understand search intent and choose opportunities your site can realistically pursue.
You need to choose keywords, plan topic clusters or understand gaps in competitor coverage.
Content production
Turn a clear brief and real expertise into a useful article, guide, comparison or other content asset.
You need to write, edit or repurpose a specific piece, or give a writer a more useful brief.