Research and strategy
Audience research
Work out who needs your product, how they describe the problem, and where you can reach them.
Published skill · source reviewed
When this is useful
Your customer definition is broad, your messaging is based on guesses, or you need a useful interview plan.
What to bring
Customer conversations, support questions, community discussions, product stage and the decision you need to make.
What you can work toward
An audience hypothesis, research plan, customer-language themes and relevant communities or media to investigate.
How to use it
Install the repository with its reference files intact. The task skills use saas-marketing-background/references/background.md for shared intake. Web research, data access and account connections depend on the tools available in your agent.
Use the installation instructions in the repository README. In Claude Code, the published commands are: /plugin marketplace add jonbishop1/saas-marketing-skills; /plugin install saas-marketing-skills@saas-growth-pros; /reload-plugins.
A starting prompt
Help me research operations teams buying a reporting product. I have six customer interviews and support notes. Separate what the evidence says from what we still need to learn.
How to judge the result
Trace audience claims and quotations to actual sources. Keep research suggestions separate from completed research.
From input to reviewed output
Put it to work
- Install the skill library and keep the shared background and reference files available.
- Provide the relevant product context and inputs. Use the starting prompt to define a concrete task.
- Trace audience claims and quotations to actual sources. Keep research suggestions separate from completed research.
Limits and tradeoffs
Community posts reflect people who participate publicly. Interviews and surveys also have sampling limits; do not turn a small set of comments into market-wide percentages.