Research and strategy
Competitive research
Compare the alternatives buyers consider, including their current manual process, and find a useful position for your product.
Published skill · source reviewed
When this is useful
You need to explain why someone would switch, compare pricing and packaging, or prepare a competitor profile.
What to bring
Your product and intended customer, known competitors, current product and pricing pages, reviews and win/loss notes.
What you can work toward
Competitor profiles, a positioning comparison and specific differentiation hypotheses to investigate.
How to use it
Install the repository with its reference files intact. The task skills use saas-marketing-background/references/background.md for shared intake. Web research, data access and account connections depend on the tools available in your agent.
Use the installation instructions in the repository README. In Claude Code, the published commands are: /plugin marketplace add jonbishop1/saas-marketing-skills; /plugin install saas-marketing-skills@saas-growth-pros; /reload-plugins.
A starting prompt
Compare our embedded analytics product with two named alternatives and spreadsheets. Use current primary sources and flag anything you cannot verify.
How to judge the result
Keep the same comparison criteria across alternatives and label every pricing or feature claim with its source.
From input to reviewed output
Put it to work
- Install the skill library and keep the shared background and reference files available.
- Provide the relevant product context and inputs. Use the starting prompt to define a concrete task.
- Keep the same comparison criteria across alternatives and label every pricing or feature claim with its source.
Limits and tradeoffs
A competitor website describes its offer, not its actual customer experience. Pricing and product details need current sources; traffic estimates are estimates.