Research and strategy
Customer psychology
Use customer evidence to understand buying decisions, switching concerns and friction in your marketing or product experience.
Published skill · source reviewed
When this is useful
People hesitate to sign up, upgrade or stay, and you want to understand the reasons before changing the experience.
What to bring
Interview evidence, customer objections, buying roles, current alternatives and the specific behavior you want to understand.
What you can work toward
A diagnosis of likely motivations and barriers, with changes you can evaluate and questions for further research.
How to use it
Install the repository with its reference files intact. The task skills use saas-marketing-background/references/background.md for shared intake. Web research, data access and account connections depend on the tools available in your agent.
Use the installation instructions in the repository README. In Claude Code, the published commands are: /plugin marketplace add jonbishop1/saas-marketing-skills; /plugin install saas-marketing-skills@saas-growth-pros; /reload-plugins.
A starting prompt
Our reporting product gets demos but few purchases. Here are buyer objections and call notes. Help me distinguish switching concerns from unclear value.
How to judge the result
Require a clear link between the proposed explanation and customer evidence. Treat alternative explanations and proposed experiments explicitly.
From input to reviewed output
Put it to work
- Install the skill library and keep the shared background and reference files available.
- Provide the relevant product context and inputs. Use the starting prompt to define a concrete task.
- Require a clear link between the proposed explanation and customer evidence. Treat alternative explanations and proposed experiments explicitly.
Limits and tradeoffs
A behavioral principle does not establish why your customers behave a certain way. Recommendations need local evidence and must avoid invented urgency or manipulative patterns.