Research and strategy
Marketing background
Give the other skills consistent product, audience and business context. This is their shared intake module.
Published skill · source reviewed
When this is useful
You keep repeating the same product details, or different AI tasks produce conflicting assumptions.
What to bring
Product description, buyer and user roles, pricing, launch stage, current traction, goals and available time.
What you can work toward
A common set of intake questions and working assumptions for the other skills.
How to use it
This module is read by the task skills. Keep references/background.md at its original path, and correct the shared context when the product, audience or constraints change.
Use the installation instructions in the repository README. In Claude Code, the published commands are: /plugin marketplace add jonbishop1/saas-marketing-skills; /plugin install saas-marketing-skills@saas-growth-pros; /reload-plugins.
A starting prompt
For the other marketing skills, use this context: we sell an analytics product to operations managers, while analysts do the setup. Ask for any missing background before advising.
How to judge the result
Check that the buyer and user are distinguished, unknowns are visible, and the next skill uses the same context.
From input to reviewed output
Put it to work
- Install the skill library and keep the shared background and reference files available.
- Provide the relevant product context and inputs. Use the starting prompt to define a concrete task.
- Check that the buyer and user are distinguished, unknowns are visible, and the next skill uses the same context.
Limits and tradeoffs
This is a shared dependency rather than a skill you invoke directly. Keep its references/background.md file with the rest of the installed library.