Research and strategy
Marketing plan
Choose marketing priorities that fit your product, audience, budget and capacity.
Published skill · source reviewed
When this is useful
You need to decide where to start, which channels deserve a test, or what to stop doing.
What to bring
Product stage, buyer, current acquisition and conversion evidence, budget, team capacity and business goal.
What you can work toward
A prioritized channel plan, sequencing, budget assumptions and next actions matched to your constraints.
How to use it
Install the repository with its reference files intact. The task skills use saas-marketing-background/references/background.md for shared intake. Web research, data access and account connections depend on the tools available in your agent.
Use the installation instructions in the repository README. In Claude Code, the published commands are: /plugin marketplace add jonbishop1/saas-marketing-skills; /plugin install saas-marketing-skills@saas-growth-pros; /reload-plugins.
A starting prompt
Build a marketing plan for a B2B data product with a founder-led sales process, a modest test budget and six hours a week. Explain what to prioritize and why.
How to judge the result
Check that each priority has an audience, owner, capacity estimate, measurable outcome and reason to revisit it.
From input to reviewed output
Put it to work
- Install the skill library and keep the shared background and reference files available.
- Provide the relevant product context and inputs. Use the starting prompt to define a concrete task.
- Check that each priority has an audience, owner, capacity estimate, measurable outcome and reason to revisit it.
Limits and tradeoffs
Channel recommendations are planning hypotheses. A generated budget or acquisition forecast is not evidence that a channel will work for your business.