Marketing data and research
Find external data for market research, competitor analysis and content: data tools, public datasets, industry benchmarks, surveys and reports. Compare coverage, access and limitations.
Compare the timing and relative direction of interest in topics; create a clearly labeled exploratory chart.
Coverage: Available by country and subregion, depending on query · Relative interest over time and geography; related topics and queries
Automate reproducible trend analyses if accepted into the alpha and your question fits the documented dataset.
Coverage: Provider documentation describes geographic and temporal search-trend analysis · Programmatic Trends data; consult current alpha documentation for supported fields
Explore paid-search keyword ideas and planning estimates for a defined market and campaign context.
Coverage: Location, language and network settings selected in a Google Ads account · Keyword ideas, historical metrics and forecasts as offered in the account
Research external search demand and keyword opportunities through KeywordPlanIdeaService. The wider API also reports on campaigns in accounts you manage.
Coverage: Keyword-planning locations, languages and search-network settings supported by Google Ads · Keyword ideas; historical search volume, competition and bid metrics; campaign forecast estimates
Build keyword research and content-demand analyses with location-specific search estimates and paid-search metrics.
Coverage: Search markets supported by DataForSEO's Google, Bing and trend products · Keyword search-volume, CPC, competition and trend observations; supported fields vary by endpoint
Automate SEO reporting and monitor brand and competitor appearances across search and selected AI-answer products.
Coverage: Search and AI-search markets supported by SE Ranking · Keyword rankings, domain profiles, backlinks, site-audit URLs and AI-search visibility, depending on endpoint
Research external keyword demand and competition using Ad Insight keyword ideas. The wider API also manages and reports on your advertising accounts.
Coverage: Microsoft Advertising keyword-planning locations and network settings · Suggested keywords with monthly search counts, advertiser competition and suggested bids
Use Ahrefs REST API to access its supported marketing data or platform workflows through an authorized API integration.
Coverage: Coverage varies by provider, account, market and endpoint · API-specific reports, objects and metrics described in the provider documentation
Use Semrush Backlinks API to access its supported marketing data or platform workflows through an authorized API integration.
Coverage: Coverage varies by provider, account, market and endpoint · API-specific reports, objects and metrics described in the provider documentation
Use Moz API to access its supported marketing data or platform workflows through an authorized API integration.
Coverage: Coverage varies by provider, account, market and endpoint · API-specific reports, objects and metrics described in the provider documentation
Use SerpApi Search APIs to access its supported marketing data or platform workflows through an authorized API integration.
Coverage: Coverage varies by provider, account, market and endpoint · API-specific reports, objects and metrics described in the provider documentation
Keyword research, competitor SEO/PPC analysis, rank tracking, content gaps and search-market benchmarking
Coverage: International search databases with country and language selections · Keywords, domains, backlinks, SERP results, rank history and PPC data
Competitor keyword discovery, PPC ad research, SEO visibility, SERP history and paid-search benchmarking
Coverage: Primarily Google search markets with country/device options · Domains, keywords, rankings, paid-search ads, competitors and historical observations