Search intelligence · Advertising keyword estimates and forecasts
Explore paid-search keyword ideas and planning estimates for a defined market and campaign context.
Put it to work
Explore paid-search keyword ideas and planning estimates for a defined market and campaign context.
Compare relevant queries, topics or markets within the available coverage. Use the result to shortlist a content test, then measure whether it attracts the buyers you want.
What it covers
Geography: Location, language and network settings selected in a Google Ads account
Granularity: Keyword ideas, historical metrics and forecasts as offered in the account
Source type: Advertising keyword estimates and forecasts
Access and cost
Google Ads account; available actions and metric detail can depend on account and campaign setup.
Cost: No separate planner charge; using Google Ads campaigns costs money.
Update cadence: Estimates and interface details change; consult the account for current ranges and settings.
Before you use it
Forecasts and grouped keyword metrics are not independent demand measurements or guarantees of campaign performance. Paid-search intent can differ from organic research intent.