Search intelligence · External keyword statistics and advertising account API
Research external keyword demand and competition using Ad Insight keyword ideas. The wider API also manages and reports on your advertising accounts.
Put it to work
Research external keyword demand and competition using Ad Insight keyword ideas. The wider API also manages and reports on your advertising accounts.
Compare relevant queries, topics or markets within the available coverage. Use the result to shortlist a content test, then measure whether it attracts the buyers you want.
What it covers
Geography: Microsoft Advertising keyword-planning locations and network settings
Granularity: Suggested keywords with monthly search counts, advertiser competition and suggested bids
Source type: External keyword statistics and advertising account API
Access and cost
Create a Microsoft Advertising account and developer token; authorize user access and follow API access policies.
Cost: Advertising spend and account eligibility apply; API access terms and quotas should be checked.
Update cadence: Monthly search-count availability depends on the requested date range; recent data can be delayed.
Before you use it
Suggested bids are estimates, not promised CPCs. Market search counts and advertiser competition are different from your own impressions or conversion performance.