Benchmarks · Annual SaaS survey and benchmark report
Review annual survey findings and compare a SaaS company's operating context with the report's published benchmark categories.
Put it to work
Compare your growth, retention, CAC payback or revenue per employee with the published ARR band closest to your company. Use gaps to choose a metric to investigate before changing targets or budgets.
Use the reported go-to-market channel comparisons by ARR band to shortlist channels for your next test. Then check the fit with your buyer and sales motion; a channel that survey respondents rate highly may still be a poor fit for your product.
Use the new-customer versus expansion-revenue breakdowns to inform a planning discussion about where growth should come from at your stage. Compare those patterns with your own revenue mix and retention.
Use a relevant chart to explain a SaaS trend or frame your operating plan. Keep the edition, cohort and metric definition beside the comparison, and check attribution and reuse conditions before reproducing a chart.
What it covers
Geography: 2025 survey: 69% of respondents in the US and 17% in Europe
Granularity: Company growth, efficiency, retention and operating benchmarks with report-specific survey cuts
Source type: Annual SaaS survey and benchmark report
Access and cost
The 2025 report page requests an email address to receive the benchmarks; the linked calculator is a separate tool.
Cost: Free
Update cadence: Annual report; the page identifies the 2025 ninth-edition report and its survey findings.
Before you use it
The report is based on voluntary survey responses and its sample may differ from a specific company's peer group. Confirm year and metric definitions.