Put it to work
Potential use cases
A starting use for this source
Compare a private B2B SaaS company's growth context with survey-reported peers and review retention and financing comparisons.
Pressure-test a planning assumption
Match the published cohort and metric definition to your company before comparing results. Use a gap to choose a question to investigate with your own data.
What it covers
Geography and granularity
Geography: Private B2B SaaS companies; survey coverage is described by SaaS Capital
Granularity: Growth-rate and retention benchmarks with comparisons such as bootstrapped versus equity-backed companies
Source type: Annual private B2B SaaS survey and benchmark report
Access and cost
Public report page
The research brief is publicly readable; follow the current report link for any download or form requirements.
Cost: No complete cost or reuse license for underlying data was established from the reviewed page.
Update cadence: The reviewed page presents the 2026 edition, based on the 15th annual survey.
Before you use it
Limits that matter
Survey results depend on participation and company definitions. The published summary does not provide a row-level dataset; medians are context, not targets.