Pricing and monetization · Quantitative survey study / structural equation modeling
Satisfied but no payment: The impact of perceived value on continuance intention and purchase intention in music streaming services
Kittiporn Sae-tae, Qian Wang (2024). Telematics and Informatics Reports.
Plain-English take
Perceived usefulness, ease of use, and enjoyment positively related to perceived value; perceived value positively related to satisfaction, continuance intention, and purchase intention. Satisfaction and continuance intention did not significantly predict purchase intention. Content and users' emotional responses were important to use and subscription decisions. For a founder, use this as a question to test in your own context, not a universal playbook.
How much weight to give this
3.5/5 Useful evidence with meaningful caveats
The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.
Synthesis or analytical design addresses the question, but conclusions depend on included literature or model assumptions.
The reviewed source reports a sample or corpus size (443); size alone does not establish representativeness.
The comparison structure is limited or depends on the paper's model/context.
Firecrawl retrieved a full paper or full-text publisher page for this annotation.
Double-blind? Blinding was not established from the captured source; it may not apply to this study design.
Research question
What the authors investigated
How do usefulness, ease of use, enjoyment, perceived value, satisfaction, and continuance intention relate to purchase intention for freemium and premium music-streaming users in Thailand?
Design
Online questionnaire analyzed with structural equation modeling using an extended technology acceptance model.
Sample and setting
443 respondents reporting music-streaming use in Thailand; the publisher identifies the article as an open-access research article.
Reported result
What the study found
Perceived usefulness, ease of use, and enjoyment positively related to perceived value; perceived value positively related to satisfaction, continuance intention, and purchase intention. Satisfaction and continuance intention did not significantly predict purchase intention. Content and users' emotional responses were important to use and subscription decisions.
This is a paraphrase of the source. Check the original paper for definitions, estimates, statistical uncertainty and analysis details.
Scope and transfer
Limitations to keep in view
The direct publisher abstract does not enumerate limitations; the single-country online, self-report, cross-sectional sample limits generalizability and does not establish actual payment or renewal behavior.
Possible founder application
Treat this as evidence for the specific pricing and monetization question studied. Compare the setting and sample to your company before changing a growth decision; use a local experiment where the paper does not match your context.
Evidence access
Full text retrieved from publisher or linked open repository
Strong direct publisher full-text evidence from Elsevier: title, authors, December 2024 publication, DOI, N=443, SEM design, and reported relationships are on the article page. No duplication check was possible. Correction notices were not separately verified in this collection; consult the current publisher record before applying the findings.
If only an abstract or metadata was available, the profile is limited to claims supported there. A paper's paywall does not change its evidentiary status, but it limits what we can substantiate from accessible text.