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J·BJon BishopIndependent growth marketer

Pricing and monetization · Cross-sectional questionnaire survey with structural relationships tested empirically

Are digital content subscription services still thriving? Analyzing the conflict between innovation adoption and resistance

Jie Yang, Youngkyung Kwon (2024). Are digital content subscription services still thriving? Analyzing the conflict between innovation adoption and resistance. Journal of Innovation & Knowledge. https://doi.org/10.1016/j.jik.2024.100581

Journal of Innovation & Knowledge · 2024DOI: 10.1016/j.jik.2024.100581 ↗

Plain-English take

Compatibility increased actual usage; trialability and tradition barriers reduced actual usage; actual usage increased continuous purchase intention.

How much weight to give this

2/5 Observational or survey evidence; interpret as association

The 1–5 evidence-check score is a practical reading aid, not a formal peer review or a probability that a conclusion is true. It combines design strength (2 points), sample reporting (1), comparison/control clarity (1), and how much of the paper could be checked (1). Access affects how confidently this directory can assess a study, not the study's underlying quality. Blinding is reported separately because it is not relevant to every design.

Design · 1/2

Cross-sectional questionnaire survey with structural relationships tested empirically

Sample · 0.5/1

250 Japanese digital-content subscription subscribers

Comparison · 0.5/1

Comparison details need confirmation in the full paper.

Can we check it? · 0/1

Only the publisher page was checked; full-text methods are not established.

Double-blind? Blinding was not established from the publisher page; this is not evidence that blinding was or was not used.

Research question

What the authors investigated

Are digital content subscription services still thriving? Analyzing the conflict between innovation adoption and resistance?

Design

Cross-sectional questionnaire survey with structural relationships tested empirically

Sample and setting

250 Japanese digital-content subscription subscribers

Reported result

What the study found

Compatibility increased actual usage; trialability and tradition barriers reduced actual usage; actual usage increased continuous purchase intention.

This is a paraphrase of the source. Check the original paper for definitions, estimates, statistical uncertainty and analysis details.

Scope and transfer

Limitations to keep in view

The sample is limited to Japanese digital-content subscribers and the cross-sectional self-report design cannot establish temporal causality or generalize to other subscription categories. The accessible publisher page was used for this listing; correction history was not independently checked.

Possible founder application

Use as a bounded example of are digital content subscription services still thriving? analyzing the conflict between innovation adoption and resistance; compare its context and design with your own market before applying its result.

Evidence access

Publisher article page; full-text availability varies and was not established in this review.

The publisher page states that a questionnaire survey of 250 Japanese digital-content subscribers found compatibility positively affected actual usage, while trialability and tradition barriers negatively affected it. Publisher page was directly retrieved; detailed full-text methods were not independently verified.

If only an abstract or metadata was available, the profile is limited to claims supported there. A paper's paywall does not change its evidentiary status, but it limits what we can substantiate from accessible text.

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