Are digital content subscription services still thriving? Analyzing the conflict between innovation adoption and resistance

For your marketing

Possible founder application

Use as a bounded example of are digital content subscription services still thriving? analyzing the conflict between innovation adoption and resistance; compare its context and design with your own market before applying its result.

Reported result

What the study found

Compatibility increased actual usage; trialability and tradition barriers reduced actual usage; actual usage increased continuous purchase intention.

Research question

What the authors investigated

Are digital content subscription services still thriving? Analyzing the conflict between innovation adoption and resistance?

Design

Cross-sectional questionnaire survey with structural relationships tested empirically

Sample and setting

250 Japanese digital-content subscription subscribers

Scope and transfer

Limitations to keep in view

The sample is limited to Japanese digital-content subscribers and the cross-sectional self-report design cannot establish temporal causality or generalize to other subscription categories. The accessible publisher page was used for this listing; correction history was not independently checked.

Research sources

The publisher page states that a questionnaire survey of 250 Japanese digital-content subscribers found compatibility positively affected actual usage, while trialability and tradition barriers negatively affected it. Publisher page was directly retrieved; detailed full-text methods were not independently verified.